LWJ is the angle and the curve, a steady flow where the past and the present, the East and the West are in constant conversation. The angular and refined L mirrors the circular and warm J connected together by the (w) the latin equivalent of the Arab phonetic “wa” which means “and”.
Founded by Lebanese engineer, cultural and digital strategist André de Damas and French singer-songwriter and gemologist Sara Boy, LWJ operates as a creative agency to create meaningful sculptural jewellery pieces for those who miss materiality in the digital age.
Our jewellery selection combines pre-owned jewels with fresh new designs in inspiring themed-curations spanning octo-millenium eras. Our Power Jewel section is dedicated to distinctive and empowering jewellery pieces.
Recalling LWJ’s work on matter, ENTITRE is a collection of explorations issued by André de Damas where sculpture meets architecture for those who believe there’s no life without matter in a digital world.
LWJ also collaborates with brands and unused spaces to generate unique in-situ experiences.